TTS first: If you’re organizing your video entirely around TTS narration, generate the TTS content first, then edit to match.There are two schools of thought on when to introduce TTS into the video production process: Text to Speech Video Integration in 6 Easy Steps It really only takes six steps to add TTS to a video. “And because Jutten’s strategy consists of doing more international business, text-to-speech technology makes the company much more flexible.” “With text-to-speech technology, we eliminate the set-up costs and the variable costs decrease significantly,” said Edward Bosma, technical director at Jutten. That’s just what virtual training provider Jutten discovered when the company began using TTS for its retail simulation training programs. If that’s not enough, consider that TTS lowers production costs while reaching more diverse audiences. Both of these benefits make TTS ideal for corporate training videos. A combination of visual and audio content improves learning outcomes, while multilingual materials improve inclusion. Create more effective corporate training materials.That makes it faster and easier to localize your videos for audiences across the globe. But with synthetic voices in more than 50 languages, ReadSpeaker TTS allows you to quickly generate audio files for each of these translations. Text to speech won’t solve the translation challenge you’ll still need to hire translators in all your markets. Localize your content with voiceovers in multiple languages.Introduce TTS narration at key points in your video, or create an interactive video experience by allowing users to click on-screen buttons to trigger speech. Add TTS narration strategically to introduce new topics, hammer home your main point, and highlight the value of whatever you’re discussing. Viewers pay attention to speech, especially if it’s used sparingly. ![]() A TTS voiceover can also help viewers with dyslexia and other learning disabilities-and if someone has low literacy in your language, TTS is a powerful aid to comprehension. For a dramatic scene, WAI suggests fitting visual descriptions into spaces in the main audio track of your video (and planning for those spaces if necessary). The Web Accessibility Initiative (WAI), which publishes WCAG, recommends integrating these descriptions into the narration script. Web Content Accessibility Guidelines (WCAG) success criterion 1.2.5 requires audio descriptions for video. With TTS, you can add audio descriptions of your video’s content for people with vision impairments. Clickable videos let viewers play TTS narration themselves, further improving engagement. Speech is more engaging than text for many consumers, and the combination of both will serve the broadest viewership possible-without anyone’s eyes glazing over. A blend of TTS spoken content and on-screen text gives viewers two ways to engage, drawing them in and conveying your ideas more effectively. Viewers can’t absorb your message unless they’re paying attention. Make your video content more engaging.In addition to the ease of use and flexibility that TTS provides content creators, a TTS voiceover helps your content connect with broader audiences. That’s a lot faster-and infinitely more affordable-than tracking down your voice talent and booking another recording session. ![]() If you need to update the content of your video, you can simply type out the new script and generate the audio from your own computer. Text-to-speech also has the advantage of being extremely flexible. Why use TTS when you could record narration yourself? Well, unless you’re a trained voice actor, it’s surprisingly difficult to create audio content that sounds anything but amateurish-and hiring a voice actor, plus studio time, is both expensive and time-consuming. How to Add Text to Speech to Videos (and Why You Should) What does that final product sound like? Here’s an example of marketing content with a TTS voiceover: Keep reading to learn how to add text to speech to video content-and all the ways it enhances the final product. Text-to-speech (TTS) technology allows you to create quick video voiceovers directly from your script. Used correctly, it can make your content that much more digestible than the competition’s.īut don’t start shopping for mics just yet. The question is: How do you make your videos more engaging than your competitor’s?Īs anyone who’s ever tried to create an industry explainer video can tell you, narration-yes, the humble voiceover-is an indispensable tool for getting your messages across successfully. ![]() The question isn’t whether or not to use video as a marketing tool- 86 percent of businesses do, and 92 percent of marketers call the channel “important” to their overall strategy.
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